Privacy Policy

Last Updated: 10. October 2026

Effective Date: 10. October 2026

This Privacy Policy explains how Santa Fe Socialite LLC (doing business as Lovely Leaves LLC) (“we,” “us,” or “our”) collects, uses, and protects personal information when you interact with our website at santafesocialite.com, our products, or any related services (collectively, the “Services”). We are committed to safeguarding your information and handling it responsibly in accordance with applicable data protection laws.

Our business is located at 61 Calle Encanto, Santa Fe, NM 87506.

If you have questions about this Privacy Policy or the way we process personal information, you can contact us at [email protected] or by phone at 2543178688 or via post to the address indicated below.

Our Role in Data Processing

We act as a data controller in relation to the personal information we collect through our Services. This means we determine the purposes and means of processing your personal information, such as when we operate our website, manage accounts, provide customer support, analyze usage patterns, or communicate with users.

1. Information We Collect

We collect personal information that you provide directly, information generated automatically when you use our Services, and information obtained from third-party tools that support our operations. The specific personal information we collect depends on how you interact with our Services, the features you use, and the choices you make.

Personal information we receive directly from you or collect automatically includes:

Identifiers

  • Name
  • Email address
  • Phone number

Communication Data

  • Messages or information provided through forms or support

Some features of our Services require specific personal information to function. This may include we have to know their event date and have their contact information to work and interact with them. , which we use to provide specific functionality or fulfill certain service requests.

All personal information you provide must be accurate, complete, and up to date. You are responsible for notifying us if any of your information changes so we can maintain accurate records.

Data Required for Our Service

Some information is necessary to provide certain features of our Services. Specifically, we need we have to know their event date and have their contact information to work and interact with them. . If you choose not to provide this information, then you we would not know if we are available for their event date or how to communicate with them. .

2. How We Collect Information

We collect personal information through a combination of information you provide directly, information gathered automatically when you use our Services, and information supplied by third-party providers that support our operations.

Information You Provide Directly

We collect personal information that you choose to provide when you interact with our Services. This includes information submitted when you:

  • create an account or update profile details
  • complete forms, make purchases, or engage with customer support
  • respond to surveys, request information, or communicate with us

This information typically includes identifiers (such as name, email, phone number), account details, and any other information you voluntarily provide as part of your use of the Services.

3. How We Use Your Information

We only process personal information when we have a valid legal basis under applicable data protection laws. This means we process data when it is necessary to provide our Services, fulfill our contractual obligations, comply with legal requirements, protect important interests, or pursue legitimate business purposes that do not override your rights.

Legal Bases We Rely On

We may rely on the following legal bases to process personal information:

  • Contract - when processing is necessary to provide the Services or take steps at your request.
  • Consent - when you voluntarily provide information for a specific purpose; you may withdraw consent at any time.
  • Legitimate interests - when processing is necessary for our business operations and does not override your rights.
  • Legal obligation - when we must process data to comply with applicable laws.
  • Vital interests - when necessary to protect the safety or vital interests of an individual.

Purposes for Which We Process Personal Information

  • We use personal information to provide customer support, answer inquiries, and resolve issues.

    Legal basis: to perform our contract with you

  • We use personal information to process transactions, manage billing, and fulfill orders or service requests.

    Legal basis: to perform our contract with you

  • We may send newsletters, updates, or promotional content. Users can opt out at any time.

    Legal basis: with your consent

  • We may process personal information to detect, prevent, or investigate fraud, abuse, or security incidents.

    Legal basis: based on our legitimate interests (e.g., fraud prevention)

    Our legitimate interests include fraud prevention.

  • We may process personal information as required by applicable laws, regulations, or legal processes.

    Legal basis: to comply with legal obligations

4. How We Process Your Information

We process personal information in ways that are appropriate to the nature of the data and the purposes for which it is collected. This includes storing, organizing, using, transmitting, and deleting information when it is no longer required. We apply principles of data minimization, purpose limitation, and accuracy to ensure that personal information is processed only when necessary and for clearly defined purposes.

Access to personal information is limited to authorized personnel who require it to perform their job duties and who are bound by confidentiality obligations. We implement technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or misuse. These measures may include access controls, authentication procedures, logging, encryption in transit and at rest (where appropriate), monitoring, and routine security assessments.

We may combine information collected from different sources when this is necessary to operate the Services or when required to meet a lawful purpose, such as preventing fraud or maintaining the security of our platform.

We retain personal information only for as long as needed for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. For more details, see the “How Long We Retain Information” section.

Where required by applicable laws, we provide users with the ability to access, update, delete, restrict, or withdraw consent to the processing of their personal information. Additional rights may apply depending on your location; see the “Your Rights” section for more information.

5. Automated Decision-Making and Profiling

We do not use automated decision-making or profiling in a way that produces legal or similarly significant effects. If this changes in the future, we will update this Policy and provide any required notices or options.

6. Cookies & Tracking Technologies

We do not use cookies or similar tracking technologies on our website.

7. How We Share Your Information

We do not share personal information with third parties, except when required by law or to protect our legal rights.

8. International Transfers

We do not share personal information with third parties, except when required by law or to protect our legal rights.

9. How Long We Retain Information

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal and regulatory requirements, resolve disputes, and enforce our agreements. We do not keep personal information longer than needed, and retention periods may vary depending on the type of data and the reason it was collected.

When we no longer have a legitimate business need to process personal information, we will delete or anonymize it. If deletion is not immediately possible (for example, due to technical constraints or backup systems), we will securely store the information and isolate it from further processing until deletion is feasible.

We retain personal information for the following periods:

  • Purchase and order history: 10 years.
  • Legal and regulatory records: 7 years.
  • Customer support records: 5 years after resolution.
  • Marketing communications: 90 days after user unsubscribes.
  • User-generated content: Until deleted by the user or until the account is closed.

With regard to cookies and tracking data, we retain personal information according to the durations listed in the Cookie Policy. If no specific retention period applies, we delete or anonymize personal information once it is no longer necessary for the purpose collected.

10. How We Keep Your Information Safe

We implement appropriate technical and organizational measures to protect personal information from unauthorized access, disclosure, alteration, or destruction. These measures are designed to provide a level of security appropriate to the risks associated with processing personal information.

Our safeguards may include:

  • Encryption of data in transit and at rest
  • Access controls to limit who can view or handle information
  • Monitoring and logging of system activity to detect potential issues
  • Regular security assessments and updates to our systems
  • Secure data storage and transmission practices
  • Employee training on data protection and security

While we take reasonable steps to safeguard personal information, no system or method of transmission over the internet is completely secure. Because of this, we cannot guarantee absolute security.

If we identify a data breach that affects your personal information, we will notify you and any applicable supervisory authorities when required by law.

11. Your Rights

Individuals have certain rights regarding their personal information. These rights vary depending on where they live, but we aim to provide clear and accessible options for all users.

Rights for Users in the United States

Your privacy rights under US state laws

You may exercise certain rights regarding your personal information. In particular, to the extent permitted by applicable law, you have:

  • the right to access personal information: the right to know. You have the right to request that we confirm whether or not we are processing your personal information. You also have the right to access such personal information;
  • the right to correct inaccurate personal information. You have the right to request that we correct any inaccurate personal information we maintain about you;
  • the right to request the deletion of your personal information. You have the right to request that we delete any of your personal information;
  • the right to obtain a copy of your personal information. We will provide your personal information in a portable and usable format that allows you to transfer data easily to another entity – provided that this is technically feasible;
  • the right to opt out from the sale of your personal information;
  • the right to non-discrimination; We will not discriminate against you for exercising your privacy rights.

In addition to the rights listed above common to all users in the United States, as a user residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Montana, Indiana, Kentucky and Rhode Island, you have

  • the right to opt out of the processing of your personal information for targeted advertising or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;
  • the right to freely give, deny or withdraw your consent for the processing of your sensitive personal information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of sensitive personal information is necessary for the provision of a product or service specifically requested by you.

In Minnesota, users also have the right to obtain a list of the specific third parties to which the controller has disclosed the consumer’s personal data.

Note that in some states like Minnesota, in addition to the rights listed above common to all users in the United States, you have the following specific rights connected to profiling:

  • the right to question the results of the profiling;
  • the right to be informed of the reason that the profiling resulted in the decision; if feasible;
  • the right to be informed of what actions you might have taken to secure a different decision and the actions that you might take to secure a different decision in the future;
  • the right to review your personal data used in the profiling;
  • if inaccurate, the right to have the data corrected and the profiling decision reevaluated based on the corrected data;

Additional rights for users residing in Utah and Iowa

In addition to the rights listed above common to all users in the United States, as a resident of Utah or Iowa, you have the following additional rights under the Utah Consumer Privacy Act (UCPA) or the Iowa Consumer Privacy Act (ICPA):

  • the right to opt out of the processing of your personal information for targeted advertising;
  • the right to opt out of the processing of your sensitive personal information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of sensitive personal information is necessary for the provision of a product or service specifically requested by you.

Rights for All Users

Regardless of where you live, we provide all users with the ability to:

  • Request access to the personal information we hold.
  • Request corrections or updates.
  • Request deletion where appropriate.
  • Withdraw consent where processing is based on consent.

You can submit a request to exercise your rights by contacting us using the details provided in the “How To Contact Us” section. Users in jurisdictions requiring consent for cookies and tracking (e.g., EU/EEA) may withdraw consent at any time via the cookie banner, privacy settings page, or by contacting us. Withdrawal does not affect the lawfulness of processing performed before withdrawal. We may need to verify your identity before processing your request.

12. Children's Privacy

Our Services are not intended for children under 16, and we do not knowingly collect personal information from individuals under this age. If we become aware that we have collected personal information from a child under 16, we will delete it as soon as reasonably possible.

If you believe that a child has provided personal information to us, please contact us using the details in the “How To Contact Us” section.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational needs, or applicable laws. When we make changes, we will update the “Last Updated” date at the top of this Policy.

We use the following method(s) to notify users of significant changes to this Privacy Policy:

  • Posting a notice on our website

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information.

14. How to Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or our handling of personal information, you may contact us using the details below:

Santa Fe Socialite LLC
[email protected]
2543178688
61 Calle Encanto
Santa Fe
NM 87506

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