Creative Director
Event Planner + Florist
Everyday Graphic Designer
Experience Expert
Marketing Magician
GISELLE SMITH
CUSTOM SERVICES ACROSS THE DESERT
MOVING THE PARTY TO New Mexico; NOW BOOKING 2027/2028.
Whether you're a bride looking to plan the (well-branded and colorful) New Mexico destination celebration of all time, I've got you covered OR you're a business or non-profit needing marketing, design, and event planning for your next event or fundraiser, we're ready to pop the champagne and kick off the celebrations. Clients become friends and nothing cookie-cutter is happening here: Everything I create is custom, and you're just a quick text away from getting started.
Blog coming in 2027, but in the meantime, head to my Instagram for the latest happenings.
THE OPPOSITE OF
"Stay in Your Own Lane"
I am well aware that this website highlights three different businesses. For YEARS, I have been living distinctly different lives as each business had to fit into a container of its own. I get to work with wonderful people, families, and causes between planning luxury weddings, planning corporate and non-profit events, designing florals, publishing/editing/photographing Elizabethtown Lifestyle, and handling marketing pieces and graphic design for dozens of businesses. And I have a family. My life is multi-faceted and amazingly full.
This website is written in my own voice. Come winter, it may make me crazy, and I may rewrite all of the copy in a more professional tone in third person, but here we are. Something I have learned in my short six months in Santa Fe (with wedding/event vendors especially) is that a consistent, effective reply and people who show up are worth more than a fake, professional-sounding website any day. I value real people first, regardless of budget.
While it goes against the grain of every piece of marketing advice in the wedding industry, I don’t want to live multiple lives squished into separate boxes. This website covers event planning, floral design for events, and a collection of marketing services for local businesses and causes.
Floral Design / EVENT PLANNING / Graphic DESIGN / Marketing / TRAVEL /
About
With a background in events AND publishing, we're creating colorful, on-brand, experience-centric events that feel real and make people want to get comfortable.
Cheers to designing florals and planning events since 2011—first under my name, but for over a decade as Lovely Leaves. Relocating a business is no small thing, and this isn't even our first move for my husband's career—but Santa Fe has me inspired in a whole new way, and Lovely Leaves is still here, rebranding for the Southwest, and ready to make your wedding magical.
My color world runs from chili pepper red and deep green to cobalt blue, rich mulberry, and butter yellow—I love color in all its forms, and that shows up in my work. If you want lush, intentional, and a little unexpected, we are going to get along just fine.
When I'm not knee-deep in florals, I run Santa Fe Socialite—a corporate events and marketing firm built around design, community, and people who care about people. Two businesses, one heart. It all comes from the same place.
Whether you want a badass wedding your people will tell about for decades to come, or you're trying to get the word out about your cause while planning your first fundraiser, everything here kicks off with a real-life meeting with me. Ideally lunch, and somewhere nice.
Everything we do is built on connection. I actually want to meet you, hear about your whole life and everything you're into, and/or understand the ins and outs of your organization, before I know if we're a good fit. I care to a fault and want to know you and your audience, to create a personal experience tailored to you.
I truly believe this is a people business. Beautiful events and collateral are nothing if they do not create a meaningful, memorable experience for real people.
Approach
Services
Santa Fe Wedding Flowers & Event Design
HOT TAKE: Flowers make it every time. We've got you covered whether you're curating a casual vibe and need bud vases, bouquets, and a shit ton of candles, or you're going for an all-out floral fantasy of a wedding.
INQUIRING IS EASY. Shoot me a text.
Marketing / Graphic Design / Brand Photos
With a decade in publishing and creative direction for magazines working with dozens of advertisers, I've developed a love for highlighting the best in local business. Limited spaces available to work with corporate or nonprofit clients in 2027/2028. Our 2027 calendar will open late January.
Event Planning for Corporate & Nonprofit Events
A great event is only as meaningful as the community it brings together. Santa Fe Socialite plans corporate and nonprofit events, and a portion of all proceeds goes to local causes—so the good keeps going after the last toast.
The Primer
SECRET RULES I LIVE BY →
The Primer
Santa Fe, New Mexico
Lives In
on repeat
Practical Magic
Ask Me About
Great Pyrenees
late but Currently Reading
Fourth Wing
Secret Talent
Pattern Recognition
Take My Money (OF LATE)
Handbags + Turquoise
Favorite COLORS
Red + Green (Christmas)
In My Spare Time
Acting Like A Tourist
the only thing i like plain
Tap Water
If you actually might want to be friends...
my last business
Elizabethtown Lifestyle
Not A vacay without
Kenzie + Henry
super power
I Email You Back
Rule Book
01. Life is short. Buy more flowers.
02. Communication is an underrated form of kindness.
03. When you're hosting a party, nix it if it's not fun.
04. Paper sets the tone for the celebration. Invest there.
05. Love your job so much that you miss it on vacation.
06. Texture/color trump basic white all day.
07. Always take notes.
08. Mimosas are best served sans OJ.
09. One-of-a-kind, custom, made by real people. Always.
10. If they didn't reach out to tell you happy birthday THIS YEAR, they don't belong on your guest list.
“OUR FLOWERS TURNED OUT absolutely beautiful AND WERE even better THAN I COULD HAVE IMAGINED.”
— Caroline, Past Bride
I would highly, highly recommend her to anyone looking for a florist who is talented, thoughtful, flexible, and truly cares about her clients. She was incredible to work with, and I’m so grateful she was part of our wedding day!
SHE IS ONE OF THE most talented DESIGNERS I HAVE EVER SEEN, AND HAS AN EYE THAT IS unparalleled to anyone in the business.
— Mikaela, Past Bride
Her upbeat, creative attitude and zest towards this industry makes her a wonderful creative partner, and an even better friend while you plan your wedding. She is simply the very best, and I cannot say enough nice things about her, the flowers in my wedding or the entire process that goes into planning a wedding from start to finish.
THROUGHOUT THE PLANNING PROCESS, SHE RESPONDED very quickly AND TAILORED A custom floral plan ACCORDING TO MY REQUESTS.
— Kimberly, Past Bride
She sent me the plan with images and I instantly fell in love! She went above and beyond and worked around my budget. She called and texted me to go over details on more than one occasion. Thank you, Giselle!
EASY PEASY, LEMON SQUEEZY. All of our proposals are custom, but we are taking the guesswork out of what you need vs. what you can afford with this handy dandy flower calculator. Flowers cost money; more flowers—and premium flowers—cost more money. We're about to have fun with the bloom budget you have. We LOVE wedding planners, but we also work with couples planning their own weddings. While I love a wild, humongous ceremony installation, we can appreciate a more subtle floral approach as well. Here are the basics:
Santa Fe WEDDING FLORIST
+ Custom Wedding Flowers
+ WOW-Factor Floral Installations
+ Straightforward Pricing
+ Minimum Order $1800
+ Delivery to Santa Fe, Taos & Albuquerque
CHECK OUT OUR REVIEWS
Corporate celebrations and meetings are always a blast, and I love working with local non-profits on fundraisers that benefit the community. Our New Mexico brand, Santa Fe Socialite, may be new, but over the past two decades, I've planned dozens of meetings and dinners, plus events to raise dollars and awareness. We have developed a process for creating experiences that will keep your guests coming back, year after year.
Nonprofit Events & Corporate Parties
Request Info
We have had the absolute best—and busiest—year. We are not currently accepting additional clients for 2026. Our 2027 calendar will open late January.
Marketing / Graphic Design
PLAN TO REACH OUT IN 2027
AS SEEN ON
CAUSES TO CARE ABOUT
I started Santa Fe Socialite because we wanted to get involved and give back in this community, not just live here. Every client we take on helps us give back a little. I spent years spotlighting non-profits through Elizabethtown Lifestyle, my magazine back in Kentucky, and planning dozens of galas and fundraisers along the way, and somewhere in there I fell in love with helping local causes. Right now, that looks like donating and sponsoring events here in Santa Fe. If you’re hosting a local event that gives back, I’d love to hear about it and see how we can be a part. And if you need help planning your next event, let’s work together.
HOW WE CHOSE SANTA FE, NEW MEXICO
THE WHY BEHIND THE Move to Santa Fe
A glimpse into my personal life: My husband Aleks is an ENT, and some changes at our Kentucky hospital sparked the need for a change of scenery. We've always loved Santa Fe; Aleks wanted to live somewhere he could ski, and I love the climate, plus Henry took his first steps in Santa Fe at the Inn of the Five Graces. Santa Fe still feels like vacation, Aleks is at St. Vincent if you're on the market for an ENT, and we’re enjoying mountain life in Tesuque. We've got one Kentucky hold out in the fam: Our daughter Kenzie is holding down the fort at our Kentucky farm.
Hit follow. My Instagram is a collection of work, travels, giant Great Pyrenees pups, and my family. Always something new.
Pop into my DMs or just stalk my Stories. I'd love to get to know each other online. To officially inquire, scroll to the bottom of this site, and hit Contact.
Follow ALONG
@_Giselle_smith
Substack
TheKnot
LinkedIn
Instagram